Yeah right!

Established in 2005 by Keita Kawamura and Michiko Imura the label Yeah right looks at the eternal of the everyday. Designing clothes means to approach existing values and to update and reconsider them.
The purpose of the new collection is to express an attitude that moves from “here=now” towards ”there=ideal future” which also includes the will towards an hand-made future through designing clothes. Besides warmhearted looking fabric, wool herringbone, hand-made knit and loose fleecy fabric, functionality of high-tech fabric such as thermal storage mesh, 2.5-layer structures polyester and thermotron was added.