SyuRo produces selected lifestyle goods designed to appeal to the five senses. One characteristic of SyuRo products is that they support traditional Japanese craftsmanship and are made to last. The studio is based in Tokyo’s area Taito ward, home to many small backstreet factories and workshops. These shops are still engaging in meticulous ‘monozukuri’, a unique Japanese manufacturing style that mainly means craftsmanship and dedication towards continuous improvement. Today’s world has forgotten ‘monozukuri’ in favor of ‘cheap mass production’, which has caused some artisans to leave their traditional skills. SyuRo thinks they must retain the treasures of their artisans, so they decided to create a place to explore the traditional handcraft in combination with new materials and designs.